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The campaign "Think with your lungs" reaches the beaches and markets of San Javier (25/08/2020)

| The campaign of Ecoembes and the Department of the Environment encourages the use of the yellow container and reminds the population of the benefits of recycling for health | The "Think with your lungs" campaign, with which you want to influence the benefit that recycling brings to cleaning the air we breathe, has not gone on vacation and this summer is being spread on the beaches and markets of the municipality of San Javier.

These days, two monitors are in charge of taking the message to the beaches of Santiago de la Ribera and La Manga del Mar Menor among the bathers who are presented with a campaign tote-bag and an explanatory brochure. The campaign, which was launched by the Department of the Environment of the San Javier City Council and Ecoembes, focuses especially on the domestic recycling of light packaging and the yellow container where plastic containers, cans and bricks must be deposited.

The slogan of the campaign recalls the importance of recycling for health and gives as an example the equivalence between the recycling of six cans of drink with the saving of 10 minutes of an exhaust pipe in operation, thanks to the reduction of emissions of CO2 for saving energy and virgin raw materials. The campaign will arrive tomorrow Wednesday at the Santiago de la Ribera market and on Thursday at the San Javier market where, in addition to information and gifts, visitors will be able to play Recycling Roulette by testing their knowledge about the deposit of recyclable waste.

The campaign was announced last year with a video that had the direct participation of various associations and local entities that encouraged recycling and the correct use of the yellow container.

Source: Ayuntamiento de San Javier

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