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A study estimated an economic impact of the summer festivals of San Javier at 1.7 million euros (11/11/2010)

The mayor of San Javier Pepa Garcia, accompanied by Javier Serra de Consultores CSA this morning to study the economic impact of festivals Legends of Rock, Jazz Festival and Festival of Theatre and Dance, held in July-August 2010 whose overall economic impact on the economy of San Javier amounted to 1,705,000 euros, the report concludes.

The study by consultants CSA also addresses the media impact of the Jazz Festival, including the Internet, "even though it has been estimated in the lower end would amount to EUR 3.3 million in advertising impact, which would add about 5 million euros total economic impact, evidence that they are quite profitable, and in relation to the budget, especially very profitable, "he said Pepa García.

The mayor also stressed other data such as average spending per person per night according to the report amounted to 59.2 euros in the audience Jazz Festival, 25.73 in the Theatre, and 106euros in the case of Legends the Rock, which unlike the other two rallies in a weekend.

Tickets, accommodation, travel, meals and dinners, drinks and bars, entertainment and shopping are the main expenses indicated by the 300 respondents in each of the events, with a total of 900 respondents to the entry, exit and adjacent to each enclosure .

Pepa Garcia said the "virtual unanimity" among the audience of the three festivals on the contribution of tourism festival as a catalyst and facilitator of progress for the town, with rates approaching 100 per cent of respondents.

Also located between 90 and 100 per cent of respondents age Strip expressing his desire to return to each of the festivals.

The average age of the audience is 41 at the festivals of Jazz and Theater and 31 at the Legends of Rock.

Upon approval of the festival which was attended, the audience of Jazz gives it a 8.3 out of 10, while the Theatre and the Legends of Rock match at 7.9.

The public who attended the three festivals than 40,000 people.

The Jazz Festival has a foreign public amount although much living in the area.

24 percent of the public to jazz came from outside the region, 17 percent of San Javier, and the rest of the region of Murcia and Alicante.

In the case of the public Theatre Festival in San Javier comes to 25.5 percent, while only 12, 6 came from outside the Region of Murcia, from which the rest.

The Legends of Rock attracted 69 percent of its audience from outside the Region of Murcia.

The 7.1 came from San Javier and the rest of the Region of Murcia.

The Mayor congratulated "both the organizers and all the people" by the results shown by the cited study "scientifically demonstrating profitability for commercial fabric of our society and for all municipal festivals around us at the leading cultural Region during the summer. "

Pepa Garcia added that the report "will be studied in depth and contribute to decision making both about budget, and the organization of each of the events, as well as letter to the sponsors that deserve rigorous studies have facilitate their decision-making in supporting our festivals. "

The reports made on their economic impact, to each of the festivals are available for consultation by anyone interested in the municipality of San Javier, and soon through the website of the municipality of San Javier.

Source: Ayuntamiento de San Javier

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