Portal de San Javier
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Treatment of sexist language in advertising was the theme of the roundtable held at the municipal muso organized by the association "April" in collaboration with the Department of Equality of the municipality of San Javier.
Alexia Salas, Carmen Laura Schmidt and Maria Jose Martinez, addressed the language and the role of women, usually in print, TV and radio respectively.
The panel chaired by the president of "April", Celia Martinez opened with a screening of different TV spots that showed different patterns of women.
The mayor of San Javier, Pepa Garcia and Council Member of Equality, María Angeles Chumillas participated with the rest of public input and discussions generated around the table at which they discussed, not only sexist language, but the role of women in the field of communication.
Participants agreed on the difficulty of reconciling work and family life while working in the media so as to reach senior managers, or positions of great responsibility.
Source: Ayuntamiento de San Javier
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