Portal de San Javier
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The director general of the Institute of Tourism of the Region of Murcia, Enrique Ujaldón, mayor of San Javier, Juan Martínez Pastor and Councilman Tourism San Javier, Antonio Martinez filed this morning in San Javier Tourism Innovation Days to which tourism entrepreneurs attended the Mar Menor region of tools for online marketing service that puts Murcia Tourism Institute.
The conference convened by the Department of Tourism of the City of San Javier and Tourism Institute, were held throughout the morning in the auditorium of the City of San Javier, with the assistance of tourism officials of municipalities Cartagena, La Union, Los Alcazares, San Javier, Torre Pacheco and Nautical Station.
Those responsible for the Office of Innovation at the Institute of Tourism of the Region of Murcia explained entrepreneurs and representatives of the tools for free at your service the regional administration in collaboration with the municipalities to sell their product online tourism.
Throughout the morning the operation and benefits of charging tools and product distribution for accommodation is explained through the ARPA, and ORION program, for the latter to travel agencies and tourism companies offering complementary.
Tourism Councilman Antonio Martinez Turrets highlighted the change of strategy in the promotion of tourism and the commitment of your apartment by new technologies, in line with the new policies of the Institute of Tourism.
Turrets Martinez explained how the new tourism site of San Javier and incorporates these tools for entrepreneurs, hoteliers are offering complementary or can upload their products, putting them closer to the consumer.
The mayor of San Javier, Juan Martínez emphasized the importance of these new forms of marketing that can be offered by the Administration contributing to the formation in the field of entrepreneurship and updating their selling methods.
The Mayor also stressed the importance of tourism and its potential to serve as locomotive of the regional economy.
Meanwhile the director of the Institute for Tourism, Enrique Ujaldón said good economic figures Tourism Region, where foreign tourists has increased by 44 percent so far this year.
Ujaldón highlighted the fact about Murcia tourism tops the use of internet, justifying the bet being made by the Ministry in new technologies, which are already a reference, and allow a comfortable, easy and free, and the presence Information Online the employer.
Ujaldón indicated that all efforts from the Institute of Tourism are designed to direct aid to the businessman in the tourism sector, supporting the implementation of online tourism, and other initiatives to introduce changes and legislative changes that have already begun with the new Tourism Act, and others are in process.
Source: Ayuntamiento de San Javier
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